The Powers Company reinvents consultants as “unsultants” with new branding, new website.

GAINESVILLE, Georgia –  The Powers Company is turning the management consulting industry upside-down with new branding and messaging that reflects the company’s unique positioning as “unsultants.” The company recently unlaunched its old website at to reflect this unconventional, customer-centric philosophy.

“At The Powers Company, we don’t see ourselves as consultants. We’re collaborators who partner with your team and leverage the Power of UN to unleash your organization’s true potential,” said Randall Powers, President and Managing Partner of The Powers Company. “It’s an unconventional approach you won’t find anywhere else, except from our unsultants.”

“Not only do we improve clients’ profitability, productivity, customer service, and quality—we guarantee an undeniable ROI that more than pays for the cost of our services.” said Jose A. Perez, COO and Managing Partner.

In addition to new branding, the new website is designed to improve the user experience and provide additional content not available previously. Helpful downloads and case studies are logically organized throughout the site, making it easy to navigate and quickly access information. The site has a media center that includes a series of new videos that bring the unsultants philosophy to life.

The new Powers Company website is programmed in responsive design to format appropriately for whatever device a user is viewing – desktop, tablet or smartphone. The campaign and website were created by Schifino Lee, a national B2B advertising and branding firm.